Ah the world of outbound domain sales, something you need thick skin for and a healthy dose of persistence. One of the rising stars in the domain outbound world is Yogi Solanki, if you don’t know much about him yet feel free to check out this interview I did with him over the summer.
Yogi has been on a roll this year doing outbound and given the volume of emails he’s sending he’s been able to get a feel for what works and what doesn’t. Today on Twitter Yogi dropped some knowledge when it comes to email do’s and don’ts that I thought you’d all enjoy:
While I personally don’t have the time to do outbound, I do enjoy watching people who do and living vicariously through them 😊 If you decide that you want to try your hand at outbound, there’s no reason to repeat the same mistakes that others have learned from so data like what Yogi shared today can be pretty darn valuable.
One of the “don’ts” that Yogi shared that really resonated with me is the “this domain is short & very catchy” comment. I’ve always thought this never made sense when you’re trying to sell a domain. At the end of the day, if someone wants to buy a domain from you, they should hear the domain and find it catchy, brandable, etc. if they don’t – you saying that it is certainly isn’t going to mean anything to them.
I think it’s great that Yogi is giving back to the community by sharing data like this – thanks Yogi and keep it coming! 🙌