For those keeping score, Yogi Solanki has quickly built up a reputation as a domain outbound machine. I’ve written articles about Yogi’s suggestions on do’s and don’ts for outbound, and I’ve interviewed him as well. What I really appreciate about Yogi is that he’s seeing some pretty awesome success in the domain space, and he’s been totally open and transparent about how he’s doing it.
One critical takeaway for anyone who wants to learn from Yogi is that the key to repeatable, scalable sales doing outbound in the way Yogi is requires selling names typically in the sub $500 range. While you could do a bunch of outbound and try to sell domains in the $1,000+ range, I don’t think you’d see the same results.
All that being said, Yogi drops some pretty great nuggets and this one today is a good tip for turning people who once passed on a name into a buyer.
Ever heard the old adage, the squeaky wheel gets the oil? Well the same is true in sales and someone who took the time to respond to a sales email, especially with something like, “not at the moment,” is still a potential buyer, just not right now.
Going back through old leads is a great way to drum up new sales and I’ve talked in the past about combining this idea with a discount to really make it enticing.
Of course, this doesn’t just apply to outbound. If you only sell on inbound you should still be keeping track of everyone who makes an offer on your domains. The opposite of this situation could be true, i.e. someone who didn’t have the budget a year ago, might have the budget today. While you could always wait for them to come back to you, getting there attention today could be the difference between making a sale or not.
Thanks as always to Yogi for sharing and congrats on another two sales!