There’s a new blogging platform in town and I’m really digging it 👻

I’ve been writing this blog for almost thirteen years, and for the vast majority of that time it has been on WordPress. Overall I like WordPress, they have an amazing bevy of both themes and plugins and it’s easy to customize without writing code.

At the same time, since I’ve been coding for 20+ years, I choose a more developer-friendly theme called Thesis which makes it easy to jump in with CSS and Javascript and tinker around.

Lately, I’ve been hearing more and more about Ghost, a new(ish) blogging platform that’s a bit more developer-centric and honestly just feels a bit more modern and slick than WordPress. Don’t worry WordPress, I still love you, but I have to say, the shiny new toy that is Ghost looks oh so enticing.

Ghost Blogging Platform

Companies like Apple and NASA already use Ghost and more and more people are giving it a try, there’s a definite buzz going on about it. So this weekend I decided to create an account and take a peek, and well, it’s freaking awesome and, uh, I think I’m in love.

So what makes Ghost so interesting? (to me at least?)

This isn’t meant to be a detailed review so I’ll just share a few bullet points on a few of the features I think are pretty rad:

  • Super clean and powerful editor – the WordPress editor is great, don’t get me wrong, and the changes they’ve made over the last two years are big. That being said, I think the Ghost editor is one of those things you have to see/use to believe, and it’s the best I’ve ever seen…it makes me jealous as I write this.
  • Build-in membership, newsletter, and subscriptions – what would take a hodgepodge of plugins playing nicely together to accomplish in WordPress is built-into Ghost, and it’s the cleanest implementation I’ve seen. I really like the idea of taking something that would usually involve picking three different third-party solutions and making them all available through the core platform itself.
  • 19x faster than WordPress – okay, I’m going to get a bit geeky but this is a probably the killer feature, Ghost is a headless CMS with Node.js and rest APIs. Didn’t catch all that? No worries – just know that it is almost twenty times faster than WordPress. Page speed is a critical component in Google’s ranking algorithm so this is pretty darn important.
  • Built in best-in-class SEO – on that note, there’s no need to install any third party SEO plugins like the famous “All in One SEO Pack” for WordPress. Ghost has best-in-class SEO for free, baked in, out of the gate.

Oh and if you think I’m gushing about Ghost because they’re a new sponsor or something, they aren’t. I don’t know anyone over there and as you’ll notice, there are no affiliate links in this article so I could care less if you use it or not.

I can tell you, I think Ghost is pretty amazing and I do think it could give WordPress a run for its money. As for me moving this blog over? Nah – that’s way too big of an undertaking with too many SEO risks to be worth it IMO…but if I ever start a second blog, I’m going Ghost and not looking back. 👻

Morgan Linton

Morgan Linton