What % of your profit do you put back into your portfolio

Here’s a question that has an answer that changes over time – what % of your profit do you put back into your portfolio?

Of course, I can’t ask a question without answering it myself, because honestly, who does that?

So here’s my answer.

Years ago I put ~80% of my profit back into new acquisitions. Over the last few years that has gone to a bit south of 50%.


Damn, why did you put me on the spot?

That’s fine. Here’s why – I continue to spend five figures a year on domains names, but not six figures. So for me, I’m not looking for a six or seven figure payday any more. Instead, I’m looking for a specific ROI on the domains that I buy, which for me means 10x or more.

So…that means turning town my fair share of inbound offers, waiting for the right buyer. Since I don’t depend on domain sales for my primary income, I can wait, and wait, and wait.

I’ve learned that .COM is the only thing I can depend on for repeat sales, so I tend to keep my focus there. Enough about me, let’s get back to the title of this post – what % of your profit should go back into your portfolio.

First – I don’t think there’s one right answer to this questions, so when you comment – go a step deeper and tell us why you gave the answer that you did.

Second – how did I end u[ at 50%? Well, after sticking at 80% for quite a while I realized that I should diversify more between other investments opportunities which for me means one of three things – stocks, startups, crypto. Lately I’ve been biasing towards stocks, but I’m pretty happy with what turned into a meaningful crypto portfolio.

So now it’s time for me to pass the mic, you’ve heard enough from me. So I want to hear from you – what % of the profits you get from domain sales do you put back into your portfolio?

Now it’s your turn, I want to hear from you. Comment and let your voice be heard!

Morgan Linton

Morgan Linton