This article about buying domains couldn’t have missed the mark more

Everyone once and a while I come across an article about domains that just really misses the mark. As many of you know, I’m a positive guy so don’t like to put down other people or articles but in some cases (like this one) I do feel like I need to raise my hand and say – “sorry, this just isn’t true”

The article, published on the Media Temple blog is titled “Advice about buying domains” and starts with this line:

Here’s my advice on buying domains for your business or project:Just buy whatever.Source – Media Temple Blog

First, uh – your domain name matters a lot in 2019. Sure, in 1995 I agree, you could just buy whatever, your domain didn’t matter too much but in 2019 your domain name is more important than it has ever been. If you “just buy whatever” you’ll likely regret it later down the road and spend a small fortune fixing your mistake.

Next the article goes on to say:

Let’s say you wanted to sell Circus Tickets in Gainsville, but you found that “” was taken, and there was some placeholder website there, trying to sell it to you for $250. Should you buy it? Heck no, I say. Buy “” instead and pay far less money. Source – Media Temple Blog

Huh? So $250 is too much to spend on a domain name? Not sure I even have to add any comments here, this is just plain wrong. Plenty of companies spend $25,000 or $250,000 on a domain name and I’m yet to hear about a company that regretted making that move.

You’re welcome to go on and continue reading the article for yourself, honestly there’s no advice in here that I think any domain name or branding expert would agree with. Instead, it just makes it sounds like nobody cares about domains and your budget should be $10 – $20.

It goes without saying that you shouldn’t believe everything you read, and in this case, you really shouldn’t!

Morgan Linton

Morgan Linton