When it comes to domain investing, my core focus is one-word .COMs. What I’ve always liked about two-word .COMs is the wide range of resell pricing and the strong end-user demand that continues to grow every year. There was a time where product names were hot in the two-word space but that ship has sailed and right now brandables win the day.
Marketplaces like BrandBucket and Squadhelp have emerged as popular destinations for startups looking for a brandable domain. Of course the question on every domain investors mind is – what keywords sell the best? And I can tell you part of the answer since Darpan, the CEO of Squadhelp just shared the sell through rate by Root Word on Twitter, here’s the data:
I was actually pretty surprised by the top keywords, namely that “key” took the #1 spot. Skill came in at #2 which isn’t that surprising given the explosive growth in the online education space which the word “skill” lends itself nicely to.
Here’s a list of the top ten keywords by sell-through rate:
- Key
- Skill
- Innovation
- Infinity & Med
- Maven
- Oak
- Home
- Nature
- Pivot
- Nest
While this sales data certainly includes some three-word domains I think it’s safe to say most are two-word .COMs. Also, it’s important to note these are Root words, which is why you don’t see words like “online” in there which I can assure you would show up if you looked at all the words in a domain.
Thanks to Darpan for sharing this data and I’d love to see the other half of the equation, i.e. what are the most common keywords endings if you have it!
