Video – How use of new domain extensions can spur growth

There were a lot of really interesting talks at NamesCon Europe and one that I found particularly interesting was titled – Dark Horses & Long Shot Opportunities: Where to Invest in Today’s nTLD Market.

Now first things first. I don’t personally invest in new TLDs and I don’t recommend it to other investors. After watching this talk, my view didn’t change. Now that being said – I think new domain extensions can be great for companies to build on, just not stellar for investors.

So I don’t want anyone to read this and think that suddenly I’ve changed my tune. When it comes to investing in domains, my opinion is – go .COM or go home. Got it?

Okay, now back to the topic of this post. During the talk, Toby from MMX, which operates a number of new gTLDs talked about an interesting experience they had with .FIT. I don’t want to give-away everything that’s in the video, and it’s short (less than two minutes) so you can watch it and hear for yourself.

It got me thinking about how the use, not investment, but use of new gTLDs can spur awareness and growth in ways I hand’t thought of before. The reality is, these are still the early days, and in the early days of anything the biggest challenge is awareness. In this video you’ll hear Toby share an interesting story from his experience that I found pretty interesting myself. Enjoy!

I do have other clips from this talk as well so if you find this interesting and want me to post more, just let me know and I will. Either way, I want to hear from you – comment and let your voice be heard!

Morgan Linton

Morgan Linton