As I’ve been keeping my focus on .COM domains this year I’ve found myself becoming a bit of a detective. .COM domains tend to have the most long and rich history since these typically are the first to be registered with any popular keyword phrase.
Understanding the history of an expired domain name before you buy it can help you better understand the development and resale potential of the name. I recently purchased an expired name where I would not have bought the name without finding what I did in the DomainTools WHOIS history…and I’m glad I did since I made $x,xxx on the resulting flip less than two weeks later. (Sorry – can’t disclose the name as I’m under non-disclosure…which I’m finding is more or more common as I sell .COM names to end-users)
Here’s the process I followed and why the WHOIS history was so essential to this purchase. I look back to who originally registered the name and found that it was a domain investor in Europe, a year later that investor sold it to a major company in the niche the domain is in. That company proceeded to build a very popular and lucrative
website on the domain and kept the name until now when they let it drop.
Of course I always want to make sure I’m not picking-up a name that someone accidentally dropped so I did some more research and found-out that the company let it drop because they moved their site to another domain. If I were this company I’d keep this domain considering all the backlinks, etc. associated with it, but hey, to each their
Knowing that one of the most reputable companies in this niche had owned the domain and successfully developed and monetized it helped me feel safe buying it as I knew it had good development potential, but also knew that some of their competitors might be interested in buying it – I was right.
I sent an email out to a total of seven different companies and gave them a bit of history on the domain name. Two responded with interest and I ended-up selling it to one of them for a nice profit. If I wasn’t able to see the WHOIS history I probably would have never purchased the name but knowing it’s past history really helped me make this
It’s fun doing the detective work and along with WHOIS history DomainTools has a number of other excellent research tools that can provide critical information when making a buying or selling decision.
P.S. Just so you know this is not a sponsored post and DomainTools is not paying me to write this. As a tool that I can’t live without I just wanted to give thanks and share my experiences with all of you!