The Results Are In – 59% Of Facebook’s Ad Revenue Comes From Mobile

How quickly the world changes. It was only a couple of years ago that people touted the importance of having a mobile-friendly site. Now I think we’re going to see a switch to making desktop-friendly sites because you can’t deny it any more, the world has gone mobile.


Today Facebook announced their Q1 2014 earnings and it’s official, 59% of their ad revenue now comes from mobile. Couple this with the fact that Google gets 47% of its ad revenue from mobile and it’s also clear who’s playing catch-up. All that being said it won’t be long until more than 50% of Google’s ad revenue depends on mobile.

Now let’s fast-forward five years into the future when an entirely new generation of Internet user will be coming online for the first time. This will be a mobile-first user, a user who missed the progression all of us made from Desktop to mobile. Forget mobile-first software, the user will be mobile-first, and most of the user growth will be outside of the US.

The world has gone mobile, have you adapted to this change or are you still hanging-onto the way things used to be?

Morgan Linton

Morgan Linton