The liquid value of your portfolio is probably a lot lower than you think

I had an interesting conversation last week with another domain investor about what your portfolio would be worth if you needed to sell it right away. No surprisingly, you’re going to get a lot less per-domain when you sell in bulk than if you were to wait for the right buyer and sell individually.

While you might think you have a multi-million dollar portfolio, try to sell it all at once and you may be in for a rude awakening.

Now as for what the liquid value of your portfolio might be, that’s certainly up for debate. In general, with a strong portfolio full of .COM domains the going per-domain value is often in the $100 – $500 according to the person I spoke with. This means if you have an 1,000 name portfolio with a lot of solid .COMs you can expect to get maybe $250k for it if all goes well.

In many cases, a portfolio like this sold over time could net millions of dollars or even get into the $10M+ depending on the quality of the name. However, try to sell it fast, and all at once, and the leverage instantly goes to the buyer.

Now all this being said, I think most domain investors know that the key to making domain names an exceptionally profitable investment is not rushing to sell all your names but instead waiting until buyers come to you. At the same time, people get pretty darn emotional when it comes to their domain names and sometimes with emotion comes a bit of delusion.

So while you might make $1M+ by selling domains for the next 10+ years. What kind of a hit do you think you’d take if you tried to sell them all today? I think it’s a big hit, like take a tenth of a twentieth of what you would have made. What do you think? I want to hear from you, comment and let your voice be heard!

Morgan Linton

Morgan Linton