Yes, the times they are a changing and while Google is still bringing in the big bucks with a whopping $15.42B in revenue in Q1 cost-per-click fell 9%. While CPC fell total
I was reading an article today on TechCrunch that referenced SpyFu’s list of keywords with the highest CPC. At the top of the list is the mother of all expensive keyword phrases,
I thought now would be a great time to dispel some common confusion about CPC and let all of you know how I use CPC data. It is important to understand what information