I’m going to keep this short because, honestly, I don’t think it’s hard to see the huge misstep by Booking.com in their latest advertising campaign. It will likely go
Yes, the times they are a changing and while Google is still bringing in the big bucks with a whopping $15.42B in revenue in Q1 cost-per-click fell 9%. While CPC fell total
It’s no secret that Facebook advertising has become a very effective way to reach a targeted audience online. Whether it’s getting downloads for a new app or acquiring new customers for