At least once a month I get an email from someone saying something like, “hey I have a bunch of domains and none of them are selling, what should I do?” Now since I don’t get emails like this daily, or even weekly, I often offer to take a look at their names and email a bit about what they’re doing to sell them.
In most cases I find people who didn’t take the time to learn much about the domain industry but instead got really excited and just started registering domain names.
First things first, I started in the industry by not really reading much and going out and hand registering a bunch of names…and I’m not alone. So if this sounds like you, don’t feel bad, it’s pretty darn common. That being said, as I put more energy into learning more, I realized all my domains were junk and let just about every one of those original names expire.
99% of the time I tell people that if they’re just getting started they need to do three things before buying any more domains:
- Go through DNAcademy – honestly, this is the best place to start
- Watch DomainSherpa religiously – I still watch every single episode, this is one of the best produced content sources in the world about domain names
- Read Domaining.com – there are a lot of awesome people sharing content for free on here (like me 🙋♂️ )
What inspired me to write this post is a tweet I saw today where someone was sharing that they haven’t seen any sales during COVID and wanted to get some expert advice.
Braden Pollock jumped in with some great advice and what is honestly probably the best checklist I’ve seen squeezed into a tweet 👌
I’ll write this out since I have more room that Twitter allows, here’s Braden’s advice:
Start with your portfolio.
- Do you have domains that buyers want?
- Are your domains priced correctly?
- Do you have good landers on your names?
- Are your domains listed at popular marketplaces?
I’d encourage people who aren’t sure about #1 to email three people and ask for their honest advice. If all three say, these are junk, drop em – they probably are and you probably should. Like I said above, we’ve all been there, and it’s easy to get attached to your names. The sooner you can start to get investment-grade domains in your portfolio, the more likely you are to see liquidity.