One-word .CO domains are hotter than ever with startups

No matter where in the world I go, I see a startup branding on a one-word .CO domain name. In July I was in Denmark and one of the top scooter companies there, Wind was branding on

Then, I get back to SF and I’m walking to the office, and there it is again, another startup, another one-word .CO, this time with a new headphone company.

Today I was taking a look at DNJournal’s list of top domain name sales and there’s .CO again, taking the #3 and #4 spot with selling for $39,500 and selling for $27,500.

As we all know, .CO has been popular with startups for a long time but I have definitely seen the popularity grow a lot and it really seems to be on fire now.

This of course make a lot of sense, .CO is short, easy to remember, and is a generic TLD so doesn’t peg a startup to a specific niche like many of the new domain name extensions do. And then there’s price. A domain like would likely sell for six-figures so buying the .CO for under $50k is a great deal.

I can still remember the early days of .CO, I was there with Juan, Lori and team at TRAFFIC in 2010 when they were getting everything off the ground. It’s been amazing to see the growth and I still get goosebumps when I travel halfway around the world and see a .CO name being used by another innovative startup.

Congrats to the whole team over at .CO and congrats to all the startups crushing it using .CO domain names!

Morgan Linton

Morgan Linton