Morgan’s 2015 eCommerce Platform Showdown: Part 1


Back in 2013 I wrote an article comparing Magento, Shopify, and BigCommerce. While I wrote this article over two years ago, it continues to be one of my most-read blog posts over the last two years. So I thought now would be a good time to do a new, bigger and better eCommerce platform review.

As the co-founder of a company that builds machine learning technology to personalize the eCommerce experience I’ve seen our clients using just about every eCommerce platform out there. In an effort to cover as many platforms as possible I’m going to cover ten platforms. I’ll be breaking these into two categories, Enterprise and Small Business, with five in each category and I want you to help me pick the ten to make sure I don’t exclude one that should have made the cut.

Here’s what I’m currently thinking:


  1. Demandware
  2. Magento
  3. Hybris
  4. Websphere
  5. Spree Commerce

Small Business

  1. Shopify
  2. Bigcommerce
  3. Volusion/Mozu
  4. Weebly
  5. Wix

I’m looking forward to taking a deep dive into each of these platforms and helping either pick or change to the eCommerce platform that is best for you.

Morgan Linton

Morgan Linton