One of the main ideas I walked away with after spending the last three days with other Domain Investors is that I could probably benefit from experimenting with lead generation on some of my names. It’s not too hard to figure out what domains would be good candidates, the ones that get people trying to buy something other than the domain itself are probably the best place to start.
In case you don’t know what I mean, here’s a good example. You have a “For Sale” landing page for a domain but people keep putting in an offer for the product or service that the domain refers to. Suppose you own NewCouch.com (not sure why that popped into my head?!?) and you get someone who makes a $1,000 offer and write a message, “Looking for a good couch for $1,000 or less.” Well – it’s probably safe to say that person doesn’t want to buy the domain from you, they want a couch. Get the idea?
Like most of you though I have absolutely no free time during the week so any kind of domain-related project needs to happen on the weekend…but I like relaxing on my weekends so I also don’t really want to spend much time sitting on front of my computer. This means I need a simple solution to whip up a landing page.
In the past I’ve used LaunchRock and Unbounce to build quick lead gen pages, and after looking at how both have progressed over the years it looks like Unbounce is probably the way to go.
One of the domains that I currently see people getting confused with and submitting numbers for a service rather than the domain is ClosetDesign.com so I think I’ll start with that one. To get inspiration for the kind of data I should be collecting I’ll do a quick Google search for “closet design” see what comes up at the top (organically) and then see what data they’re collecting.
What I’ve always liked about UnBounce is that you can run simple A/B tests to try out different things so I’ll likely design two variants and then see which one converts the best. As I keep saying, my weekend time is precious so I’m going to give myself a maximum of one hour this weekend to work on this…and of course I’ll share what I learn and build with all of you.
Now all this being said this is pretty new territory for me as I don’t have a ton of experience with lead generation. If you do, I’d love to hear more about what’s worked for you and any other tips you’d like to share.
As per usual, I want to hear from you, comment and let your voice be heard!