Premium Domain – the term gets thrown-around all too often when referring to domain names that are anything but premium. There have been articles about this in the past and complaints about people throwing piles of junk on forums or in mass emails claiming they have a portfolio of “premium” domains.
Not a week goes by that I don’t get an email through the contact form on my blog with a list of “Premium” domains. Since I respond to every email I get I try to explain, as nicely as possible, these really aren’t premium domains. Of course, this usually leads to the question, “so how do I know if I have a premium domain?” So I thought it was time I shared what I think is a pretty good way to determine if you truly have a premium domain.
Rather than writing a twenty step process, or explaining a detailed set of criteria for identifying qualities of a premium domain I’m going to keep it simple. A premium domain name should get regular offers from interested buyers.
There, I said it, heck I even put it in bold! If a domain name is truly premium, people should want it and be making regular offers. It doesn’t have to get offers every day but I think at least once a month would make sense for a premium asset. If you have to send a million sales letters and list on a zillion different sites to sell a domain it doesn’t make it a bad domain, but it’s probably not a premium name.
Full time Domain Investors with portfolios full of premium domains get steady offers coming in every single day. They don’t have to list their names on marketplaces or send-out sales letters, the buyers come to them…and that my friends is the magic of premium domains.
So how do you know if you have a premium domain? It’s easier than you might think, the buyers will come to you.