For years many of the world’s most successful domain investors have stayed laser-focused on inbound sales, but a tweet from Rick Schwartz this morning shows that we could be at the tipping point. Here’s the tweet:
I think this should be on every domain investor’s radar as, like Rick said, he’s been an inbound guy forever, so making this move is a pretty big shift. The reality is, the world has changed and good domain names have moved from a nice to have to a must have, and with that domain owners now have more leverage than ever before.
What I think is interesting about Rick’s stance on outbound domain sales is his thoughts on pricing. Rick makes a good point – “it is not time to set a price if you do outbound. It is only time to INFORM.”
This is an interesting idea and my gears are already turning trying to think more about this and how I could properly respond to a potential buyer if they send back the obvious question, “okay – if you’re telling me the domain is available, what’s the price?”
My initial thinking is that the goal should be to hop on the phone with a potential buyer to try to have a conversation, inform them about the current domain market and pricing, and understand what they would do with the domain. While some people might not want to hop on a call until they know more about pricing, in all cases you now have them thinking about your domain, which they probably weren’t thinking of before.
It will probably take some experimentation to come up with a good email that piques interest and gets the conversation going but I think it’s pretty interesting that Rick sees that we’ve approached the tipping point.
What do you think? I want to hear from you, comment and let your voice be heard!