I haven’t mentioned this yet on my blog so thought I would do a quick post about Estibot. If you haven’t heard of it before, Estibot is a free automated domain name appraisal tool. The first thing to understand is that the price estimate Estibot gives you will be wrong. Don’t expect this to be the real value of the name as it’s an automated system so has a difficult time calculating name-value.
What estibot does a great job of doing is giving some useful link popularity stats and keyword popularity info. In general this tool will save you from going to five or six different websites when all the information is here in one place.
I use Estibot before I purchase a domain to gain a better understanding of what kind of traffic the name gets through search engines as well as important information like Alexa Rank and word frequency in Google.
When I started domaining, I would visit Alexa, Google, and Overture all individually. Estibot will let you get all this information in one place. As I’ve said before it’s important to use the Way Back Machine on Archive.org to understand the history of the domain as well. When buying a domain name, you want to make sure that you’re making a wise investment. By doing the proper research you can save yourself from making any foolish investments.