Breaking: Google limiting search results from the same domain name

It has been a busy year for Google as a number of new updates have been made to their search algorithm. The most recent is an interesting one and something that I wasn’t aware was an issue until now.

Apparently Google has received complaints of search results containing too many listings from the same domain name. In response, the search giant is now limiting the number of listings from one domain in a given search to two.

Now this isn’t a rule that will apply across-the-board, but it will be enforced in most cases. Here’s the fully scoop:

“In short – Google said for most queries, they will begin only showing up to two listings per domain in the top search results. This does not mean Google will only show two listings from the domain for all search results pages but rather for queries they think it makes sense to show more diversity from different domains for a query. Branded queries may show more than two, and you get the point” (Source –

I was trying to think about whether I think this is a good move or a bad move and I’m not sure I really have a stance at the moment. At the end of the day I can understand why they’re doing it, and for the most part, it likely won’t impact me or any of you.

This weekend I’m going to try to search around to see if I can find instances of search queries that are impacted by this, off the top of my head I can’t think of any time where the full page of search results is dominated by one domain…of course with the exception of branded search which it sounds like will be untouched.

What do you think? Is Google’s most recent search engine update a big deal and I’m missing the boat here or is this a relatively minor updated that we probably won’t notice?

As usual, I want to hear from you – comment and let your voice be heard!

Morgan Linton

Morgan Linton