Auction for expired domain name breaks the $10,000 mark

I feel like a broken record every time I say it, but just in case you’re new here, I’ll say it again – I’m a big fan of two-word .COMs. Of course, I know I’m not alone here and that point is being made loud and clear over at Go Daddy Auctions right now with the bidding activity on

This is definitely the kind of two-word .COM that I would invest in…except it’s out of the range that I usually buy names like this in. While I do think this name is definitely worth over $10,000 – at this price the ROI an investor is likely to see does shrink quite a bit.

Personally, this is a domain I’d try to get for somewhere in the $1,000 – $2,000 range and then sell for $15k – $20k. Of course there are plenty of other people out there who would pay double or triple what I would and try to sell for a lot more, and that’s the beauty of domains, there are so many different strategies.

My guess is, at this price point there’s a good chance an end-user is in this auction, someone who wants to buy the domain and start using it for their own business vs. reselling it. Just a hunch and we won’t know for sure until the auction ends and we see what happens.

As for what the domain is worth, I actually think Go Daddy’s estimated value is pretty spot on here. Like I said, I’d shoot for selling it in the $15k – $20k range myself so $18,201 feels pretty darn realistic to me.

What do you think? I want to hear from you, comment and let your voice be heard!

Morgan Linton

Morgan Linton