BrandBucket crosses the $1M profit mark in 2016

Okay, I know I’m probably the 10th blog to cover BrandBucket’s 2016 sales report today, but I think there’s interesting data there and I also know that many of my readers are startup founders and entrepreneurs who don’t know that there’s a whole world of blogs about domain names out there. So first – visit, it will blow your mind, and second, let’s dive into the numbers.

If you haven’t heard of BrandBucket it’s probably a site you will end up spending some time on if you’re a startup in search of a domain name. The site combines professionally designed logos with domain names so you get a bit of a brand package so to speak but I know plenty of people who end up ditching the logo and getting one done specifically with their company in mind on sites like 99Designs.

What attracts early-stage startup founders to BrandBucket is the price points and pricing transparency, coupled with solid brandable domain names. The 2016 report that was released today highlights this as the average sale price of a domain name on the marketplace was right around $3,000 – a very affordable price for startups.

Here’s a deeper look at the sales price breakdowns of the ~1,000 domains that sold on BrandBucket last year:

  • 75 sales under $1500
  • 318 sales between $1500 and $2000
  • 404 sales between $2000 and 3000
  • 109 sales between $3000 and $4000
  • 51 sales between $4000 and $5000
  • 43 sales between $5000 and $10000
  • 17 sales over $10000

If you do the math you can also see that BrandBucket paid over $2M to sellers and crossed the $1M in profit mark themselves. You can read the full report – enjoy!

Morgan Linton

Morgan Linton