Why .info? I'll tell you why!

Let’s face it, .info is the TLD we all love to hate. With a miniscule resale value compared to even .net or .org domains many Domainers have stayed-away from this TLD – and with good reason! I’ll start this post by saying this – I’m not going to tell you why every Domainer should buy .info domains. Instead, I’m going to tell you why, in the right hands, .info domains can be a great way to create a nice passive income stream.

So what’s the deal with .info? First – we’ll get the bad out of the way. No web consumers are typing a keyword followed by .info and most Domainers will only pay a fraction of what they would were the domain name to end with .com, .net, or .org. I’m the kind of person that likes to take lemons and make a machine that makes lemonade – I like recurring revenue, automated processes, and .info is right up my alley in this respect.

Since there has been very little interest in .info there are a LOT of great info domains available that you can simply hand register and .info domains cost about $1 for the first year giving investors an amazingly low barrier to entry. There’s something even better than low cost and high-availability – .info domains can rank well in search engines and since there are lots of high-volume keywords available, there’s a lot of potential in this space. The key is that you have to be willing to put in the sweat equity (I guess with domains it’s more like geek equity) to build a targeted SEO-optimized site on your domain.

I’ve found that in a short period of time .info domains can start bringing in revenue and with strong search traffic this can grow over time. One domain I launched quite a while ago OnlineTravelTips.info has seen great growth over time and a nice increase in revenue this year. While online travel is a big market, this is one that still many great .info domains exist, unregistered, waiting to be picked-up and monetized.

It’s important to realize that the strategy is different here. I don’t see my .info names as great flips like I’ve found with many .com, .net, and .org domains. Instead I see .info as a great domain for generating revenue that will grow over time. I don’t intend to sell any of my .info’s since they represent a nice chunk of recurring revenue for me and many investors won’t pay much for them anyways. I think of my .info domains in the same way I do when I buy seeds at a plant store. I get a great deal and in the end I can watch them grow over time until – just like a plant don’t forget to water (or update in Domaining terms) since this breathes life into your domain!

Hope everyone has a great Friday night and don’t forget to #FollowFriday!

Morgan Linton

Morgan Linton