Should you re-price your .COM domains after the sale?

This is the question that was at the top of everyone’s mind in Portugal at NamesCon Europe last week, and I can tell you the general consensus was – yes!

The reality is, a $30M sale of a one-word .COM does change things a bit. Now if five years passes and no domains are publicly announced with a sale price in this range, it might carry less weight…but at the moment, it’s one of the most recent comps in the .COM space.

Of course, this gets back to the question of “comps” and how relevant they are since in reality all domain names are unique. This concept came up during a panel I was on with Ammar Kubba, Andrew Rosner, and Joe Styler at NamesCon. I think we all agreed that there really are no actual “comps” that exist, sure you can find similar domains, but unlike real estate, no two domains are the same.

Now I personally don’t own very many one-word .COMs, my focus over the years has always been two-word .COMs. Still, I think this sale could have an impact on all .COMs…but it’s hard to know. I don’t have a crystal ball, nor can I tell you exactly how every end-user will interpret this data.

So I’m wondering for myself, as I’m sure many of you are wondering as well, should I bump up the price on all my .COM domains? Does this sale show that the market is continuing to move higher and do we need to update the pricing on our domains, like people do with their homes, every year.

I know for most people who own a home in an in-demand city, they expect a higher price for their home every year, should we be expecting the same from our domains in an in-demand city (i.e. .COM)?

Now is where you come in, I want to hear from you – comment and let your voice be heard!

Morgan Linton

Morgan Linton