I’ve been talking a lot more about outbound domain sales on my blog since I got back from NamesCon because, well, that was one of the things I heard people talking about the most. I’m a big believer in constantly learning from others and adapting your own strategies over time. While you can stick to what worked for you last year the time will come when things change and that no longer works, which means, like the saying goes – adapt or die.
Okay, that’s a little dramatic since we’re just talking about domains. Let’s update the saying and instead say, adapt or miss out on selling a domain, or two.
One of the key takeaways I had from the people I talked to at NamesCon about their outbound sales techniques was the shift from email to LinkedIn. For those who have used LinkedIn for outreach before you probably know about InMail – LinkedIn’s internal email service. The challenge with InMail is it only allows you to send a certain number of InMail’s per month…then you have to pay more.
So how can you do more outreach on LinkedIn without paying for a zillion InMail credits? Notes in connection requests.
When you make a connection request on LinkedIn, you’ll see a button that says “Add a note” – this does exactly what it says, allows you to add a note. Multiple people told me that they used these short notes to mentioned a domain name they owned that someone might be interested in.
I haven’t tried this yet myself so I can’t tell you from personal experience but I did hear this come up multiple times so it seems to be working for people. This weekend I’m going to kick off a small outbound campaign and I’m going to give this a shot, I’ll let you know how it goes.
With notes you are limited in the amount you can write so short and sweet would seem to win the day here. I’d be curious to know if any of my readers have tried this technique and if you have, how’d it go?