I’m not sure if the New York Post just isn’t plugged-into the domain space or if they are just good buddies with someone over at .LUXURY but over the weekend they shared a story that I really just have to call BS on. Now I want to be clear, I’m not coming out against .LUXURY, I just think it is one heck of a stretch to say that there is any kind of “rush” for .LUXURY names.
According to the New York Post:
“The rush for domain names that end in the word “luxury” shows no signs of slowing, according to Monica Kirchner, CEO and co-founder of a new tech company that is helping brands create platforms to define themselves in the luxury category.” (Source – New York Post)
Later in the article they get down to the numbers which so far are at a whopping 1,250 domains sold, which puts .LUXURY far behind just about every other new gTLD out there.
There has been a rush on new TLDs like .CLUB, .XYZ, .GURU, .LONDON, .BERLIN, and many more TLDs but to spin what’s happening to .LUXURY as a rush for domains in this extension just seems ridiculous. Is it just me or did the New York Post forget to do their homework on this one?