As many of you know, I’m not a big traditional sports fan, try to talk to me about Football and expect a blank stare, but eSports, now that’s my jam. This morning I was watching one of my favorite teams (go Team Liquid!) play in a tournament that sold out the Barclay Center in NYC called ESL One.
While I was waiting for the tournament to start I saw an ad from Intel about their new processors specifically targeting gamers…and I was pretty surprised to see that rather than directing viewers to Intel.com, they were telling them to shop at Intel.gg. What makes it even more weird is that this just forwards to the Microcenter Store and this specific gaming laptop 🤷♂️
I’ll be honest – that’s a pretty badass gaming laptop so I’m actually glad I followed the link. Of course, I was pretty surprised that the link didn’t send me to Intel’s website. So of course I had to check, where does Intel.gg go to?
As you can see from the screenshot above, Intel.gg actually forwards to a landing page on Intel.com specifically focused on gaming. Given how many eSports-related company brand on a .GG I’m not too surprised to see Intel using .GG to market to this audience.
You can’t register .GG at every registrar, 101Domain is usually my go-to for ccTLDs like this but don’t expect me to be investing in a bunch of .GG domains anytime soon. As an investor I’m sticking with .COM but as a gamer, and really more of an eSports spectator than anything else I can tell you .GG seems to be getting some legs.
Like it or not, the ad worked because now I can’t get that darn laptop out of my mind, damn you Intel for tempting me with a .GG domain!