When it comes to buying domain names, most startups learn the hard way that a nice one-word .COM is going to cost them a lot more than $15,000 – $20,000. In many cases that big juicy one-word domain name will be in the $150,000 – $200,000 range or higher.
A few months ago Kiwi.com sold for $800,000 and shortly after that Rate.com sold for $725,000, and these weren’t even the two biggest domain sales of the year.
So what happens when you want to brand your company around one-word but you can’t afford the .COM? In many cases you’ll start to look at other domain extensions, some of the more popular choices are .ME, .CO, and .IO.
Recently DomainSherpa – a video podcast for domain name investors did an interview with one of the leaders in the .IO space, Mike Carson from Park.io. In the interview they talk about the .IO market from the domain investors perspective. As a startup founder, getting into the mind of the person you’re trying to buy a domain can be just the edge you need to make that dream deal happen.
So if you’ve had your eye on a .IO domain but don’t know how much to offer or even how to make an offer, stop what you’re doing and watch this video.