I wrote an article yesterday about the domain name Stagram.com which is expiring and currently at $41,500 at Go Daddy auctions. I pointed out that this domain name is a typo of Instagram, a company owned by Facebook who is famous for aggressively defending their Trademarks.
While this domain is two letters off of Instagram, maybe it would be considered a typo, maybe not, I’m not sure. Is the definition of a typo domain a domain that’s exactly one letter off or would this make the cut?
Either way, I didn’t get it last night, it seemed like a pretty big risk to me and I couldn’t quite wrap my head around the whole thing. This morning, I woke up to find a couple of comments about the backlink profile – apparently this domain name has a ton of backlinks and solid Domain Authority.
I know people buy domain names for backlinks all the time, I have multiple friend who do this, have done it for years, and have seen great results. I don’t do it myself but I get it. At the same time, I know people that have gotten absolutely clobbered buying typo domains, many of them end up regretting the decision.
Still, I’m confused. If a domain has a great backlink profile does that make it less of a Trademark risk? It still feels like whoever buys this domain is going to always have to worry about getting slapped with a UDRP. Am I missing something? If a typo domain has a solid backlink profile does that make it immune to UDRPs?