We are living in an app world, love it or hate it apps have permeated into our everyday lives. Usually when we talk about apps we are referring to iPhone apps, however it’s important to remember that Facebook has apps too and it is much easier to build a Facebook app than an iPhone app. Unlike iPhone or Android apps that require a pretty heavy level of programming, Facebook apps are much easier to build and deploy and can be a good first step before taking the plunge into the land of Smartphone apps.
Now for my question – does your brand need a Facebook app?
I think that Facebook apps can play a very valuable role in building your brand and attracting customers. Let’s face it, Facebook gets a lot of traffic, in fact it’s approaching Google for monthly visitors! Putting-together a Facebook app is a great way to get your brand in front of a larger audience, and best of all, it reduces your reliance on Google for traffic.
Now I’m not saying that once you build an app your brand will suddenly take-off like a rocket ship, you have to market your app and make sure it gets in front of the right people. When it comes to Facebook this usually means advertising through them and targeting the specific customers that you think will be interested in the app. Over time it is very reasonable to expect that Facebook could become a major platform for customers to discover your brand and an app will allow you to create an interactive experience right on Facebook.
When you look at a long-term plan it’s all about getting traffic from multiple sources and growing that traffic as much as possible, as long as you are continuing to target the right kind of traffic. We can no longer ignore the incredible traffic that Facebook is getting and building an app is a great way to tap-into this traffic. I am getting ready to start building my first Facebook App and will be bringing all of you along for the ride. If you want to get your hands dirty and put-together an app yourself feel free to check-out some of these resources below:
That’s it for now folks, stay-tuned as I take you on my first adventure in building a Facebook app. Now it’s your turn – what do you think about Facebook apps? Comment and let your voice be heard!