On Tuesday a ripple was sent through the SEO community and RIM announced they had partnered with Microsoft to make Bing the default search engine on Blackberry devices. The news broke with a Tweet from Michael Gartenberg and was soon covered on every major search engine source on the planet.
While RIM used to be one of the top five cellphone manufacturers they are not even in the top five based on IDCs recent Smartphone market data.
No matter how you slice it though, Bing will be taking a larger piece of the search market later this year when the integration rolls-out. For RIM I’m not sure whether I’d see this as good news or not, it certainly will have more people talking about RIM for the moment but given the search experience I’ve seen from Bing this could be the nail in the coffin for the struggling former cellphone market-leader.
What do you think? Comment and let your voice be heard!