I get a lot of people emailing me and asking what I’m buying. My answer to this question has changed over the years but I honestly feel like I only truly saw the light last year. A few of the people that I look to for advice like Braden Pollock and David Castello have been telling me for years – stick to .COM especially if you want to resell domains. Well I resisted for years and then made the change last year, and bam – everything changed.
I still love all TLDs for development, but if you’re looking to buy and sell domains there really is nothing like .COM. Ask pro brokers like Toby Clements and they’ll agree and also tell you to stick with .COM and try to go with one and two-word names. This is where the liquidity is.
The first realization you’ll have to make is that you can’t just go out and hand-register great two-word .COMs all day long. I’m not going to say that there aren’t any good two-word .COMs available, but there are some great ones expiring or owned by people who are ready to sell. Sometimes getting the best domain means being more patient and not being afraid to buy a name from an end-user or another domainer.
So if you’re getting ready to write an email to me or another blogger with a long list of names. Take a look at them yourself first and look at how many are two-word .COMs and how many are longtails or brandables that you’ve hand-registered and are hoping will sell for big bucks. Domaining can be an industry of incredible opportunity, however failing to focus on where the liquidity is means failing to focus on where the money is, and that’s a mistake at some point you have to stop making.
As I’ve said time and time again, stop collecting, start investing. I’m not talking about development here, I’m talking about resale and flipping, if things aren’t working out for you, don’t blame the industry, look at your investments and make sure you are truly investing and not just collecting. Always remember – an investment is something that pays you. If you’ve take the wrong path, don’t worry – it’s still early in 2012 and you can still make a move in the right direction.