Twitter and Business: How Twitter is Already Changing the Business World

I’ve been using Twitter for some time now but only recently unlocked the full potential of this incredible communication medium. Notice I don’t say website or tool – that’s because Twitter is completely changing the way that we communicate online and I think will give newspapers and magazines a run for their money – literally!

What gives Twitter such a mass appeal is just how easy it is to use. Unlike a blog it is much easier to follow people’s Tweets and stay on-top of industry news and updates. By simply following a user you are now completely connected to the latest news and information provided by that source.

So how can this help you as a Domain Investor or a business owner? First, you should follow all of the major Domainers in the industry. Most professional Domainers update their Twitter account far more than their blogs so this is the best way to get the latest information. If you are not a Domainer but instead a business analyst – follow other analysts, Medical researcher? Follow other people in the medical field.

Twitter gives you access to a huge audience – and guess what, some of them might be listening to you! Like I said, it is very easy to follow people and thus you’ll find that you can develop followers quite quickly just by following the people that you find interesting.

Chances are if you find someone interesting, they are likely to find you interesting too since you both are most likely discussing related topics.

Here’s an example. You are a big fan of Kayaking so search on Twitter for Tweets about Kayaking. You find a few people and begin to follow them. While you might not talk about Kayaking all the time – maybe you discuss it in one of your Tweets one week. Suddenly you notice that some of those followers start responding to you and discussing Kayaking with you.

While this might not make sense at first – think of what this does. It’s not about having a random conversation about Kayaking, but instead exposing more people to your business and services based on similar interests.

Maybe one of the people you are following likes Kayaking, but also is having trouble getting their website to rank well in search engines. Reading your Tweet they check-out your Twitter page and find-out that you offer services they are looking for.

This is the power of Twitter and never before has it been so easy to do what Twitter does.

If you are not using @replies – start doing so right- away. It’s all about interaction and by doing so you just might see your business grow almost overnight! So whether you are a Domainer or a flower-shop owner it is time to embrace the next big thing and it’s not Facebook (although Facebook is cool) – it’s Twitter.

Morgan Linton

Morgan Linton