There’s been a rumor in the SEO world that might have been true some time ago, but it certainly isn’t true any more, and Google has actually come out publicly to crush the myth once and for all.
The SEO trick was recently brought up on Reddit, here’s the thread:
Is it just me or does this sound like pretty sketchy advice coming from an SEO consultant? Also, anytime someone tells you that this is what everyone’s doing…take it with a grain of salt. It’s probably not actually what “everyone” is doing but what the person talking to you wants you to think that everyone is doing.
Well, John Mueller from Google actually jumped in to respond and clear up any confusion.
The 301 basically makes the main site canonical, meaning the links go directly there — you might as well skip the detour, it’s just as obvious to the algorithms & spam team. (Source – SEO Roundtable)
SEORoundtable.com shared a number of articles they’ve written on this topic in the past, for those who want to do a little deeper dive, read this.
So while there’s still a lot of debates about the role domain names play when it comes to SEO, I think it’s safe to say the case is closed on this one.