To anyone trying to sell all the .APP domains they just bought…good luck

So I have been contacted by a handful of people since I started writing about .APP, all have registered a long list of .APP names, and they’re looking to sell. As you guys probably know by now, I’m a nice guy (or at least I try to be) so I respond and take a look at the lists, maybe there’s one I want to buy?

Last week a saw a list with a ton of solid one-word .APP domains, many of them would be six or seven figures in .COM. But in .APP – who knows?

The reality is that there are always going to be people who buy a ton of domains when a new gTLD is launched, I’m yet to hear a story about someone who made a fortune using this strategy. It’s also why I registered only three .APP names and I might buy another two or three, but that’s it. As far as I know every single .APP domain is a liability, not an asset, the only real assets I know of in the domain name world are .COM.

I think sometime people see me writing about .APP but don’t read my articles, they think that I’m a huge fan of Domainers investing in them, when, if you read what I write, I say the opposite.

That being said, I do think .APP will be interesting to end-users, so I’d say you have a better chance of flipping your solid one-word .APP domain that the same name in something like .HOLDINGS, but how long you’d have to wait to make the sale and how much it would actually sell for really is a mystery.

What I do know is that trying to sell a huge portfolio of .APP names is going to be tough, especially with the high renewal fees. If you did buy a big portfolio of .APP names this year is probably going to be pretty darn stressful as you contact every domain broker you can think of to try to get them to sell names for you.

So while I commend people for taking risks, I would also challenge anyone that calls .APP domains an investment or an asset because there’s no proof that they are. It is incredibly clear that .COM domain names are a real asset, I don’t think anyone is going to challenge that, but don’t trick yourself into thinking that you’re sitting on a goldmine if you “lucked out” and registered a bunch of .APP domains before anyone else.

The hard truth is there’s a greater chance that your big portfolio of .APP names is going to cost you more money than it makes you.

What do you think? Am I being too harsh here? Comment and let your voice be heard!

Morgan Linton

Morgan Linton