The new gTLD sky is not falling…and it’s still way too early to say “I told you so”

Yesterday I wrote this post about the price increases that Uniregistry is doing on some of their new domain extensions. It’s no secret that this topic has struck a nerve with the domain community, many of whom immediately jumped to “I told you so” mode or “.COM wins” land, which isn’t wildly surprising.

My view is that Frank is operating a business, and like many business owners, he had to make a tough choice, which he did. Honestly it’s as simple as that. I don’t think the sky is falling for new gTLDs, I don’t think that this means only .COM will survive in the end. Instead I think that as we all should probably know, not all of the new domain extensions are going to take off like a rocket ship.

I’ve said this many times before but let me just say it again. I think that a TON of the new domain extensions are going fail, big time. I feel like I’ve repeated this over and over yet one of my readers still called me a cheerleader for new gTLDs in this comment:


I’m always a fan of my readers sharing their opinions, good or bad, love me or hate me, I like it and suggest that everyone who takes the time to read my blog also takes the time to comment. That being said, I don’t think that I’m a cheerleader for the new gTLDs since I think the vast majority of them are going to fail.

What I do think is that twenty years from now we’ll probably live in a world where more domain extensions than .COM have survived, and I think that’s a world we should all hope to live in. Wouldn’t it be crazy if ALL the new gTLDs failed?

.COM is where the vast majority of my investment dollars go, and it’s where they will continue to go for the foreseeable future. Still I think that some, definitely not all but some new domain extensions will do well. We don’t have to see it as a threat to .COM but instead a scenario that I feel clearly exemplifies the phrase “a rising tide lifts all boats.”

But that’s just me.

If you didn’t comment yesterday (or if you did) I’d love to hear from you. Comment and let your voice be heard!

Morgan Linton

Morgan Linton