That’s it, we’re officially on the home stretch of 2018 which means you now have a little more than a month to go before you close the books on domain sales for the year. At the end of the year I’ll often use this one technique I’m about to share with all of you to maximize my end of year sales.
So what’s my tip for generating more domain sales at the end of the year?
Go back through the inbound offers you’ve had for the year and see if you can find a handful of domains that you would sell for less. I’m not saying to do a fire sale, but I am saying that if you had a name that didn’t sell because you wanted $3,500 for it, think about if you’d be okay selling it for $2,500?
Whatever you do, don’t sell off your best names at a discount, but there are likely domains that you received offers on that you could part with at a discount and still lock in a more than healthy profit. I started this process last week and ended up selling a domain for $1,500 (Potluck.co) after sending two emails on a Saturday so it didn’t take a lot of time/energy.
I usually put my list of names together in a simple Google Sheet along with the inbounds I’ve received on it, what price I quoted, and what price I’d be willing to go down to. Then I send an email with something like this in the subject line: “Price reduction – <insert domain name here>”
In the body of the email I don’t quote the new price, instead I just make it clear that I’m willing to sell the domain for less than I last quoted and ask if they are still interested. From there I try to hop on a quick call if I can and that’s usually where I can close the deal in realtime.
I’d say the #1 reason why an inbound offer doesn’t turn into a sale is because of price, that means you’re probably sitting on a pretty nice database of prospective buyers. The end of the year is a great time to ping these prospects and turn them into buyers. Oh and if you make a sales or two using this technique please feel free to comment and share below!