I just read an article on popular domain investing blog The Domains about a trend that I think we’re going to see more and more over the years – a new domain extension selling for more than its matching .COM. The domain name is Autism.rocks and it just sold for a whopping $100,000 vs. only $9,500 last year, and to the same buyer.
When I started buying and selling domain names I was focused on exact-match domains. I didn’t care if they were two, three, or even four-word domains, I just wanted to exactly match popular phrases. Over time I’ve become laser-focused on one-word domains and I think in a world full of new domain extensions this is proving to be the best path.
There are more examples just about every week of the value that one-word domains have in brand new extensions. Just look at Wine.club which sold for $140,000 earlier this month, or Pro.flowers which sold for $50,000. Domains like this beat-out numeric domain sales like 2675.com and 5082.com which sold for $16,500 and $14,500 respectively.
The times they are a changing, and what we’re seeing with new domain extensions is still only the beginning. However I think one trend still holds true, one-word domain names are more valuable than ever, that’s where I’m putting my focus and something tells me five years from now I’ll be glad I did.