AngelList is a major player in the startup space and made a smart move branding around Angel.co. They are now the go-to place for startups that are looking for angel funding and likewise for accredited investors looking for awesome startups to invest in.
![Angel.co](/content/images/wp-content/uploads/2013/08/angel-co-site.png)
Today I saw a new ad at the top of a started-related Google search I was doing for a site I’ve never heard of, Startups.co, which looks like it’s branding itself, well, exactly the same way as AngelList.
![Startups.co](/content/images/wp-content/uploads/2013/08/startups-co-site.png)
I’m all for healthy competition and it looks like the founder of Startups.co, Wil Schroter has a pretty solid track-record in the startup space. With the startup community growing as quickly as it is now I’m not surprised to see an AngelList clone pop-up and expect to see more as time goes on.
I think this also goes to show what a great job .CO has done branding in the startup space since the first AngelList clone that I’ve now come across is also branding with a .CO. It will be interested to see how startups.co differentiates itself over time and if it’s able to become as ingrained in startup culture as AngelList has.
![](/content/images/wp-content/uploads/2021/06/OpenSea-ad.jpg)