If You Could Run One gTLD, Which Would It Be?


Whether you think the coming wave of new gTLDs is the greatest thing since sliced bread, or if you think they’re going to ruin the Internet world forever, I want to ask you one question. Putting your differences aside, let’s bring both sides together and look as businesspeople, at the potential of a new gTLD that takes off.

Of course if I’m going to ask the question I also have to share my own pick and the reasons why. If I could run one gTLD it would be .app and here’s why. The smartphone has taken-off, there’s not debate about that, and all the programs on a smartphone are called Apps and most connect directly to the net. Everyone likes a nice simple app name like Fresh or Find or Watermelon, but not all app-makers want to shell out hundreds of thousands (or millions) of dollars to get one.

Now let me be clear. I’m not saying that one-word .COMs are going to be any less valuable, in fact I think they will go up in price over the next two years but I’ll save that for a different post. What I do think is that .app could become the go-to TLD for app-makers and since there are an insane amount of apps out there and many more coming I think there’s a lot of money to be made with this TLD.

There, now you know my top pick, if you could run one gTLD what would it be and why?

Morgan Linton

Morgan Linton