Domain Name Wire wrote an interesting article today about how NameJet can right the ship, and for those who have been following the drama, you know the ship is already partially underwater. Andrew did a good job of outlining the events that have transpired over the last year that led to the current state of things over at NameJet:
First, there was the shill bidding scandal last summer.
Then, the company re-lost its Tucows expired inventory to rival GoDaddy. This is despite Tucows owning half of NameJet, so that wasn’t exactly a vote of confidence.
It also lost Name.com inventory. And Namecheap.
(Source – Domain Name Wire)
Andrew also suggested three ways the struggling drop-catcher can come back from the grave, namely – fix it’s app, modernize it’s design, and change the private seller system. First, I agree with all of these, but I don’t think this would save them – I think NameJet needs a complete reboot and a renewed focus. This might sound crazy but I think it’s time for NameJet to pivot.
A lot of people confuse Pivots with just abandoning what you are doing and starting over. I don’t think NameJet needs to do that, but I do think they need to look at the market they serve and what they might be able to offer that’s new and different. There are a lot of directions they could go and I’m not going to pretend that I know the answer. What I can see here is the writing on the wall, which is actually pretty sad since there are a lot of really amazing people at NameJet that have a thirst for innovation.
So here’s what I’m going to try to do…I want to help NameJet. I’m going to reach out to the team there and see if they are open to sharing some of the ideas they have to get NameJet back on the map. I will then share these with all of you (if they’re game of course) and you can give feedback. Hopefully together we can help NameJet emerge from this stronger than ever before.
What do you think? Is this a good idea or is it too late? I want to hear from you, comment and let your voice be heard!