I am really impressed with the new Efty, but more impressed with how they include Domainers in the process

At the end of May Efty rolled out a new and improved version of their platform and I have to say, I’m really impressed with the end result. That being said, let’s be honest, a lot of companies make updates to their platforms and as a software company you have to always be innovating and wowing your users.

That being said, I’ve found a lot of cases where software companies update their software, but when I look at the end result I scratch my head and wonder, did they talk to any actual customers?

And that’s what makes the new Efty so freaking awesome, they spend a ton of time listening to feedback from users and using that feedback to drive better product design. So rather than thinking, “I bet people would love it if we did this!” they instead make changes knowing that people would actually like the feature their adding.

After a 6-month pilot with a small group of domainers, we announced a public beta in December 2014 and allowed anyone with an interest to sign-up and provide feedback.  And feedback we got. A lot. In fact, the feedback has never stopped and it is safe to say that it is entirely thanks to the feedback from the many domain name investors that used Efty over the years that the platform transformed from our first vision of a domain portfolio management tool into the full-fledged sales platform it is today and that we’re continuing to build for you.
Pretty much all of the new features we shipped over the past few years were build on top of the original framework that we developed for Efty back in 2014 which resulted in a somewhat bloated application that wasn’t always as fast and bug-free as we like it to be and frankly, started to look a bit tired.
That’s why our development team set out to completely revamp the application, streamline the menus, simplify navigation and build a responsive layout for all devices and operating systems. The result is a platform with a strong emphasis on helping you make more money, by driving more sales and better reporting. (Source – Efty Blog)

I had the chance to meet Doron in Hong Kong last year, here we are –>


and while we were eating lunch together I said to him. “Doron, I love Efty, but I’ll be honest, I’m not crazy about the look and feel.” Now my tune has changed and given that I also run a software company I know how much time and energy goes into a major UX revamp, especially when you’re trying to make everything play nice with tablet and mobile.

If you haven’t had a chance to check-out the new Efty, Michael Cyger (founder of DomainSherpa and DNAcademy) did a great video walkthrough that I actually enjoyed going through myself as I realized I haven’t even been using Efty to its full potential. You can check out the video below:

For those who prefer to read, here’s a quick rundown of the new features:

Congrats to the whole Efty team, this is a great update and as a user I like that the software just got better without me having to pay any extra money! If you’re an Efty user I’d love to hear what you think of the new Efty – I want to hear from you, comment and let your voice be heard!

Morgan Linton

Morgan Linton