How Important Is A Favicon?

I received an interesting email from a reader who made a point that I honestly haven’t thought much of until now. The reader had visited one of my websites and said that he felt it didn’t look as professional because it didn’t have a favicon.

Just to make sure we’re all on the same page, a favicon is the little icon you see next to the URL in your browser. For example, on my blog here you can see the little circle with my face in it.

I have never cared too much about favicons however this really got me thinking, and evaluating other sites. It does look like just about every major website does have a favicon and now that I look at it a bit deeper, I do think it adds to the overall branding of the site.

So my question to all of you is, how important is a favicon?

Morgan Linton

Morgan Linton