Clara Shih the CEO of Hearsay spoke about how her company started and five lessons they’ve learned along the way.
![clara_shih_hearsay clara_shih_hearsay](/content/images/wp-content/uploads/2011/05/clara_shih_hearsay.png)
Five Lessons:
- Start as an expert, tip – help write your customers’ success criteria
- Embrace agile selling, tip – pair selling (two reps on one deal), just in time marketing collateral
- The Real Learning Only Begins After You Close The Deal, listen to your customers – get feedback. Tip – Hire PMs as account managers.
- Launch with a bang, tip – use social media to stay connected and amplify your efforts
- Stay in touch, keep in touch with your customers
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