Going Beyond Excel – Getting Ready To Manage My Traffic Domains With ParkLogic

I met Michael Gilmour for the first time in Los Angeles a few months ago and had the chance to sit down with him and talk domains. Michael showed my ParkLogic and my jaw dropped, I had heard of the platform before and new many top Domainers who used it but had never really looked at it in-depth. We agreed to sit down again at TRAFFIC to go deeper so he could show me all of the bells and whistles and that pushed me over the edge, it was time for me to make a change.

For over five years I have managed my portfolio in Excel and I still recommend that new investors use this at the very least to keep their portfolios organized. In fact, my Domaining MBA Monday talked about the importance of keeping your portfolio organized. If you’re just getting started or you have a small portfolio of domains this can work, but as my portfolio has grown I have long been looking for a better solution, specifically for my domains that receive type-in traffic.

Park Logic Site

I’m a big data geek as you all probably know and ParkLogic gives you an incredible amount of data about your portfolio all in one place. It helps you view your portfolio and break down real assets and separate them from liabilities, it also helps you determine where you might be missing out on revenue. At TRAFFIC Michael showed me how deep you can go with the platform and I suddenly saw tons of metrics I had been keeping track of manually (or paying someone to keep track of manually) that are done automatically with the platform.

So tonight is the night that I send over my list to Michael for integration into the platform. As usual I’ll be taking all of you along for the journey and showing you some of the cool data and geeky things I end-up doing with the platform. For me it is important that I first understand it and then that I can easily teach it to my team so they can run with it and make it a part of our standard process flow. My team will still be using a big spreadsheet to manage my portfolio as a whole but when it comes to traffic domains this looks like the right solution for me.

Also, just so you know, ParkLogic is not a sponsor of this blog, and Michael has no idea I’m writing this blog post right now. On top of that, like I said above, I still think that a good old fashioned Excel spreadsheet is a great place for beginners to start when they’re getting their feet wet in the Domain Investing world. I talk about organizing and managing these spreadsheets quite a bit in my Domaining MBA Monday series if you want to learn more about this.

Stay-tuned, much more to come! Of course I’d love to hear from you, if you’ve used ParkLogic before feel free to share your experience in the comment section below.

Morgan Linton

Morgan Linton