Fashion Friday: Want Pants That Actually Fit? Check Out Bonobos

Hello and welcome to a brand new series I’m doing here on, and no, it has nothing to do with domain names. As many of you know my full time job which takes up 12+ hours of my time every single day is as the CoFounder and CTO of Fashion Metric, the Pandora of Menswear. So while a majority of time is spent in the Fashion Tech world, my blog has remained completely focused on Domain Investing.

Lately I’ve seen some of the best traffic numbers in the history of my blog and I’m finding more readers from the startup and fashion tech space than ever before. Don’t worry, I’m not making any large dramatic changes. Instead I’ve decided to write a post about fashion every Friday, however to make sure I still have something that fits both audiences I will also make sure to include a domain-related post on Friday as well, so what this really means is twice the content on Friday! This means that still every single day will have a post about Domain Investing, and once a week I’ll share some cool fashion tips. Got it? Let’s get rocking then.

Today I wanted to talk about a brand that I think just about every guy reading my blog will love, however many may not have heard of, I’m talking about Bonobos. Bonobos set out to solve a problem I’m guessing many of my male readers have, it’s hard to find pants that fit well. There’s always something off, they’re either a bit too tight in the wrong areas, or a bit too loose and baggy to look stylish. By paying attention to the male body and the problem that men have finding pants that fit Bonobos has solved a real problem, and they’ve built an amazing brand while doing it.


Along with making great-fitting pants Bonobos isn’t afraid to get colorful and help you go beyond the stack of blue jeans you probably have accumulated over the years. Yes, blue jeans are cool, don’t stop wearing them, but don’t be afraid to branch out. Guys have become addicted to blue. Go look in your closet now and I’ll bet most of your dress shirts are blue, your jeans are blue, and your slacks are either black or khaki.

You can introduce some color into your wardrobe while still looking damn stylish and you can dress it up or down as much as you want. For those of you who still wear suits Bonobos has applied their fit logic to you as well making some very stylish and great-fitting suits that don’t look like all the other suits in the room.


Last but not least, for those who travel quite a bit, like me, Bonobos also makes some really stylish weekenders. I really like the orange one below:


So you might not have heard of Bonobos until now but something tells me you’re going to like them. Pants that fit and lots of other great looking stuff that will help you mix things up a bit and add some more color to your wardrobe. Don’t be shy, life’s too short for that!

Morgan Linton

Morgan Linton