Today Amazon announced a brand new feature – Amazon Vehicles, which when you first hear it might make you think that Amazon is selling cars. That’s not the case, instead Amazon is dipping its toe in the auto world with a section of the site dedicated to detailed research and reviews of new and classic cars.
Along with researching cars you can also create your own “Garage” and buy parts for it. Let’s say you’re lucky enough to own a 2014 Ferrari 458 Italia, here’s what you’d see:
This move is likely to make make a real impact on Google since it makes it easy for users to now completely bypass a popular Google shopping category, and one of the last that Amazon had yet to conquer.
“Amazon Vehicles could help solidify Amazon’s place as the search engine for shopping. Bypassing Google’s own Google Shopping search engine could train consumers to start thinking about a purchase at Amazon first, even in the rare case the company doesn’t sell the item. That way, Amazon can condition shoppers to keep coming back to its site.” (Source – CNET)
No matter how you slice it, it’s hard to imagine this isn’t the first step towards Amazon selling cars online. The only question is, can I still get two-day free prime shipping when it happens?