I first read about this on The Domains in a great post Google: Content Farms & Mini-Sites We Are Gunning For For You. I was excited to see that Google has officially made a major step towards discounting all the junky content used on crappy made-for-adsense sites. In many cases these sites are just like parking with a bit of poorly-written, factually incorrect text meant to allow the site to rank well. Sometimes people confuse these with a minisite but a good minisite developer knows that content is king.
Still many people have gotten-away with this for too long and as a result pushed down some very relevant sites populating page one with misleading and poorly-written content. Remember, there’s a difference between search engine optimized content and content written with the sole purpose of ranking well. When it comes to content it should be quality first, SEO second, this is what the search engines are looking for anyways so quality itself directly impacts your SEO. I’ve talked about this for years but am excited to see Google take a major stand on it!
So what can you do to ensure you’re getting quality unique content?
- If you’re paying less than $5 for content don’t expect quality, or unique, or even grammatically correct. Pay for quality – I never pay less than $10 for a 250 word article.
- Research – don’t just fill a page with words you think people are searching for. Give the reader what they came for – real information. There is no reason you can’t research a topic and provide a concise and well put-together article about it (or pay someone to do it).
- Take it easy on the keyword repetition. It’s not 1995 – as someone that used to do SEO in 1995 I can tell you that repeating keywords more than your competitors did work. Now, 16 years later things have changed yet so many people think they still need to repeat keywords like crazy.
- Read everything before you bring it live. Even if you’re paying a great content writer, make sure what you’re putting on your site is something you think will be of actual value to the visitor.
The moral of the story? Not all content is created equal!