Domaining MBA Monday: Domain Name Sales Kicks It Into High-Gear

Domaining MBA Monday

This weekend announced some upgrades to their platform and after wiping the drool off of my chin I can tell you, these are no small upgrades, this is a giant leap forward. At the end of the day one of the best ways to increase the number of inbound offers your domain receives is the offer form that separates you from the interested buyer.

I have seen the impact a good offer page can make on inbound offers and have to say that with Frank’s latest move, he has raised the bar. The new offer page offers a dynamic set of selling points that scroll along the right-hand side of the offer page. I tested these on dozens of my domains as was very impressed with what came up, it’s a bit like having a sales guy on the page telling the potential buyer why the name is valuable and I think all of us who use DNS are going to see an increase in offers as a result. Here’s what the new offer pages look like:

Domain Name Sales Offer Page

At the end of the day I think the most important thing about an offer page is that the buyer feels comfortable with it. While all of us buy and sell domain names every week it’s important to remember that your potential buyer probably hasn’t bought a domain before in their lives. This means that if they don’t trust the offer page, they’re probably not going to trust you.

The key to an offer page is to simply get someone comfortable making an offer. Once you know someone wants to buy a domain then it comes down to price and this is where good salespeople are the difference between a sale made, and a sale lost. As I’ve said many times before, if you’re good at sales, take the leads yourself, if not then have them go to one of the premium brokers that has partnered with.

One of the biggest mistakes I’ve seen new domain investors make is handling their own leads when they suck at sales. I don’t mean to be harsh but some people can sell and some can’t. The same is true for painting, photography, singing, etc. Know your strengths and if selling is your thing, then make it happen, but if you aren’t comfortable hoping on a call with someone and telling them why they’d be crazy not to buy your domain, then find someone who can.

Hats off to the Domain Name Sales team to what I know took a lot of blood, sweat and tears to perfect. As a domain investor inbound offers are a critical part of the domain sales process and you should do everything you can to increase them.

Morgan Linton

Morgan Linton