We’re back from lunch and onto a very interesting session consisting of four back-to-back case studies. These case studies are focused on lean user experience design.
It’s important to remember that a lean startup doesn’t just mean a startup that runs lean financially. It’s about running the company lean across the board and doing quick and effective use interface design is just another piece of the puzzle.
- Think – research, ideation, mental models
- Make – prototypes, wireframes, value prop
- Check – A/B testing, site analytics, usability testing
Don’t spend 8-weeks just thinking! Do some thinking and then do some making!
Principles of Lean UX:
- Recognize hypotheses and validate them
- FLOW: think/make/check
- Research with users is the best source of information
- Goal-Driven and Outcome-Focused
- Generate many options and decide quickly which to pursue
Reduce the amount of time between making a design decision and then determining if it is good or bad.
Product Stewardship (led by Tim McCoy from Cooper)
- Creating an environment where your product can flourish.
- Thoughtful management
- Not about getting your task list completed but instead having responsibility of something that you are taking care of and leaving it in better hands than when you showed-up
- It is a shared responsibility between businesses stakeholders, users+customers, and the product team
How The Ladders Got Out of the Deliverables Business (led by Jeff Gothelf)
- Tactic 1: Style Guides
- Tactic 2: Collaborative problem solving – get the teams solving problems together
- Tactic 3: Pairing saves time and levels the playing field (pairing designers with developers)
- Big Learning #1: Human to human communication is much better than paper to paper communication
- Big Learning #2: Get ready for new ways of working
How to Work with a Designer (led by Josh Seiden from LUXr NYC)
- Work with the designers, rather than just giving them assignments get-together with them
- Designers do customer development
- Designers want to understand how to solve a problem
- Designers research reveals what users value
- Designers need organizational support
- Information radiator – large display of critical team information
- What’s a successful information radiator? Information light, cheap to build and maintain, informs discussion so that conversations are richer
- Completely re-did design, scary thing to do but made all the difference in the world
- When to make an information radiator? When people are asking for the same info, when there is a core set of information to share, when the people who see it will share a context, when people find it useful